Naming, Branding, & Digital Design




Brand Strategy


Visual Identity System

Brand System Guidelines

Brand Activation


Working with Blacktop, formerly Hail Studio, is the exact kind of project we look for. For some time, we’ve admired the work that the Hail team has done. They’re experts within their craft.

And when it comes to branding, they knew that we’re one of the best out there. So when the time came for Hail to move toward a new name, look, and feel–they called us.

We worked side by side with the creative team to uncover a brand identity that was unique, memorable, dynamic, and representative of their groundbreaking, yet process-forward client work. From finding the right Intellectual Property to shaping an identity that could move and adapt as their services grow, we made sure that the Blacktop team had everything they need to build a brand that stands out.

Built in partnership with Jared Granger in the Hail Studio team.

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Our Work