Verbal Identity System
Visual Identity System
Brand System Guidelines
User Experience Design
User Interface Design
HIP Creative is the established branding leader for dental and orthodontic practices.
Their house-made identity and design assets no longer represented their dynamic, motion-oriented approach to modern marketing. The leadership team approached The Banner Years to create a visual identity system that would capture their structured approach to sales-winning strategy without alienating their established industry contacts. Concurrently, we shaped the voice and tone, content strategy, and social media roadmap to take this approach to new heights.
Working with a bold and bright palette, constructivist type, and a storytelling-first photography style–we succeeded in building a digital and brand system that sets HIP Creative up for years of growth and market leadership.
Built in partnership with Jared Granger and the HIP Creative Team.
View the live project at hip.agency