Fashion designer, Kristin Celano
Shopify Website Design
Shopify Website Development
Social Media Design
The long-storied tradition of college football Saturdays transcends the confines of weekday fashion. Jane Hudson is a unique, NYC-based fashion brand that creates high-end fashion pieces that shout school spirit without being loud. Raving fans were creating back orders, rush orders, and custom requests faster than the team could respond, so we were asked to rethink how Shopify works for them and make heavy customizations to the shopping experience. The next challenge was sharing the spirit of the brand with those who want something classier than their boyfriend’s old jersey to wear to games. We created a series of custom illustrations, and a design system, to get the brand message across.