Metal Alchemist

Overview

Metal Alchemist is the latest brand from the founder of Alex & Ani. We worked with the founding team to build on the brand to create an immersive digital design system that carries over to video, in-store, and more as the brand grows.

We worked through the challenge of launching a brand during manufacturing while balancing product development, photography, videography, and an evolving content strategy to build an eCommerce experience that converts at first glance.

View the live site at metalalchemist.com

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