Metal Alchemist

UX & Website Design


Metal Alchemist


Product Design

Content Strategy

User Research

Brand Activation

Website Design


User Experience Design

User Interface Design


Visual Identity System


Metal Alchemist is the latest brand from the founder of Alex & Ani. We worked with the founding team to build on the brand to create an immersive digital design system that carries over to video, in-store, and more as the brand grows.

We worked through the challenge of launching a brand during manufacturing while balancing product development, photography, videography, and an evolving content strategy to build an eCommerce experience that converts at first glance.

View the live site at


Our Work