Metal Alchemist
Product Design
Content Strategy
User Research
Brand Activation
Website Design
Shopify
User Experience Design
User Interface Design
DesignOps
Visual Identity System
Metal Alchemist is the latest brand from the founder of Alex & Ani. We worked with the founding team to build on the brand to create an immersive digital design system that carries over to video, in-store, and more as the brand grows.
We worked through the challenge of launching a brand during manufacturing while balancing product development, photography, videography, and an evolving content strategy to build an eCommerce experience that converts at first glance.
View the live site at metalalchemist.com
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