Metal Alchemist

UX & Website Design

Client

Metal Alchemist

Service

Product Design

Content Strategy

User Research

Brand Activation

Website Design

Shopify

User Experience Design

User Interface Design

DesignOps

Visual Identity System

Overview

Metal Alchemist is the latest brand from the founder of Alex & Ani. We worked with the founding team to build on the brand to create an immersive digital design system that carries over to video, in-store, and more as the brand grows.

We worked through the challenge of launching a brand during manufacturing while balancing product development, photography, videography, and an evolving content strategy to build an eCommerce experience that converts at first glance.

View the live site at metalalchemist.com

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Our Work