Branding, UX, Product, Social, & Content Design





Visual Identity System

Product Design

Content Strategy

User Research

Brand Activation

Website Design

User Experience Design

User Interface Design


We partnered with MoonLIT from day one to build their brand, content, user experience, strategy, and mobile app. Their team lives and breathes for helping others realize the potential and power behind understanding the moon and how it can be harnessed. Our goal was to build a cohesive brand identity system that would support web, social, and product design efforts–all while remaining on a bootstrapped startup budget.

The result was a design system that they’ve continued to use to build a strong social following, new illustrations and photography, and new features in their mobile experience that look and feel right in line with the original intent.

View the live site and product at


Our Work