User Experience Design
Customer Experience Strategy
SCUF Gaming is the gold standard in Pro eSports, powering 90% of sponsored gamers. We worked hands-on with the international team to build a better customer experience from brand engagement all the way through fulfillment and product support. We dove deep into social chatter, offline experiences, and customer service before reshaping the entire User Experience on the website and advising the team on pricing, support, and product marketing models.