Studio 79 Hair & Esthetics
When a client asks us to shape their brand around a real-world object, we know we’re in for a challenge. We’ve been asked to draw someone’s cat before (we declined), but whenever you’re trying to communicate something so simple and clear as a bobby pin for a hair studio, it’s far from easy. Minimal design can often look lazy or unfinished to the untrained eye, but when you see it up close, small, large, and far away, you discover why simple really is better. We carried this simple mark through menu designs, graphic packages, and more to shape a lovely local brand.