The Banner Years is the branding, storytelling, and experience design studio that makes ideas happen with heart.
We believe that those who go far, go with others. The path from brave idea to meaningful outcome is filled with highs and lows. A guide isn’t enough, you need a partner. You need kinship. We dare to do more than build brands, tell stories, and design experiences. Our hearts beat for the journey. We come alongside you to build lasting love for your brand that goes beyond the launch to build something worth celebrating.
Over the coming weeks, we’re announcing several projects built by and for the creative community that you’ll want to be a part of. You can follow along on Instagram, Facebook, and Twitter. But first and foremost, we are a design studio and we are open for business.
Ideas are abundant. Overcoming the uncertainty around making them happen is rare. Few make it from dream to reality, often lost in the mountains and valleys of doubt along the way. We light the way, push through the plateau, and relentlessly pursue the prize. Through it all, we turn your idea into a vision, your vision into a plan, a plan into action, and action into a meaningful outcome: a brand that matters.
We fucking care. We know you do, too. It’s not enough to be passionate anymore, you have to be driven. We’re driven by our why. We love what we do because our hearts beat for helping others bring their story to life. Guiding our clients from vision to outcome isn’t a job, it’s our purpose. There is nothing we love more than putting our heads together with yours to ask the right questions, do the hard work, and watch your audience fall in love with your brand.
The launch is just the beginning. Brands that last provide value–they move the needle. From start to finish, we measure everything that we do, and everything has an ROI. Once we find out just how far your brand moves the needle, we pick up the megaphone and amplify your message to the right audience. Pop the champagne, have a dance party, and celebrate your victory!
What We Do
Brand Strategy, Naming, Visual Identity Design, Brand Research, Brand Architecture, Taglines, Brand Voice & Messaging, Creative Consulting, and Brand Positioning.
Digital Strategy, Content Strategy, Social Strategy, eCommerce Strategy, Social Engagement, Lifestyle Content, Branded Content, Branded Films, Branded Photography, Branded Videography, and Personal Story Development.
User Experience Design, Web Design, Mobile Application Design, Packaging Design, User Interface Design, Print Design, Product Design, Environmental Design, Illustration, User Research & Analysis, Information Architecture, and User Testing.
Who We Are
The Banner Years is a team of world-renowned design talent with decades of experience building brands. The parade is lead by Partners Tara Victoria & Brad Weaver from their studio in Atlanta, Georgia. Give us a shout when you’re ready to dance.
Tara took the typical route of a top-notch designer: graduate school, freelance, big agency work, small agency work, and so on before breaking rank and cutting her own path to work with brands who want something more than just good design. Since then, she’s worked with some of the top brands in the world to make their ideas come to life.
Prior to forming The Banner Years, Tara served as Founder & Creative Director at Hatch & Harbour Design Studio in Calgary Alberta, as Creative Director at Southpaw Communications and as a designer at Flipp Advertising. Throughout her career, Tara has intentionally focused on small brands with big dreams, helping each of them go from passionate idea to meaningful outcome. Her expertise includes Branding, Social Strategy, Experience Design, Interactive, and Content Strategy.
Based in Atlanta, Tara radiates reckless optimism wherever she goes–random dance parties included. Her globally recognized body of work has proven that you don’t have to follow the common route to make big things happen, you can write your own tune. She’s known for her incredible hair, her funny looking dog, an unashamed love of emo music, a passion for snowboarding, her child-like curiosity, and always finding the silver lining.
Brad went to school to be a lawyer, then came to his senses and has spent the last 20 years making ideas happen through Branding, User Experience Design, Information Architecture, and Content Strategy. He is the author of Creative Truth: Start & Build a Profitable Design Business and a keynote speaker at conferences around the world.
Prior to forming The Banner Years, Brad served as Chief Experience Officer at Nine Labs where he worked with numerous Fortune 500s including IHG and UPS. Prior to Nine Labs, he served as Founder & Creative Director at Suckerpunch with clients including Disney, Bank of America, ESPN, AT&T, NATO, The PGA, Hard Rock Cafe, and Coca-Cola. He spent the prior decade in Digital Marketing and Merchandising at Verizon and American Eagle Outfitters working with chart-topping artists and major film studios. Not one to shy away from hard work or his blue collar upbringing, he’s also folded clothes, pumped gas, bagged groceries, sold cell phones, performed stunts in blockbuster films, and climbed The Great Wall of China.
Based in Atlanta, Brad lives loud and loves openly. He’s known for dark humor, random dance parties, an encyclopedic knowledge of film and music, his love of Jesus, a taste for expensive bourbon, a relentless spirit of adventure, his handsome kids, and the strict use of Oxford commas.